PASHA BANK ENG 20
The Values That Will Carry PASHA Bank to the Future Vision - Mission Integrity At the core of our business stands the unshakeable commitment to integrity. For us, it means doing what is right. Every time. All the time. Even when no one sees you. At the very basic level, it is about respecting the laws and regulations of the country we operate in. It is about upholding our company’s code of conduct even in the face of challenges. It means never sacrificing company interests for personal gains. It means being honest with ourselves, our colleagues, clients and partners and earning their trust. Profitability We generate profits for the benefit of our shareholders and the society at large. In fact, it is today’s profit that lays the foundation of the sustainable business and serves for maintaining the competitive edge. Our staff understand that value comes not only in every Turkish lira earned but also every Turkish lira saved. However, in the pursuit of short-term business goals we never lose sight of our long-term aspiration – to create and maintain a sustainable global business. And this aspiration drives every strategic decision we make. Vision To create new and enduring values in the business world and society. 4 Annual Report 2020 PASHA Bank General Information
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